Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (2024)

Floor Buitelaar

Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

  • Report this post

Exploring Retail Innovation Across the Globe 🌍 🛒 I love going on Retail Safaris. "Retail Safaris?!" someone asked me last week.I would describe this as inspirational visits to (food) retail stores to observe latest trends and innovations. Over the years, I've had the privilege of embarking on these Safaris in nearly 40 countries, ranging from Botswana to Sweden, Japan to the USA, Saudi Arabia to China, or just next door in my Albert Heijn.My passion for retail and innovation runs deep. Growing up in a family immersed in the (food) retail industry for over a century, retail safaris were a cherished family activity during our vacations. Whether it was a city trip to London with the family and visiting Selfridges, a mercado in Spain or a retail day trip to Germany with my father, these experiences have always been a source of inspiration.During these Safaris, I look for a variety of elements:🏷 Labels, claims and naming 📦 Packaging design and materials💲 Pricing strategies📍 Product positioning in-store and on shelves™ Private labels vs. branded products🛒 Observing shopping behavior of customersAnd so much more...Retail Safaris are more than just a hobby; they're a way to stay connected with the ever-evolving landscape of the alt protein industry, consumer trends and retail innovation. Just last week I made some time for a Retail Safari in Chicago. I visited several key players, including Trader Joe's, Eataly, Target, and Whole Foods.Stay tuned for my upcoming LinkedIn post next week, where I will share my observations of the Chicago Retail Safari.Who else goes on Retail Safaris either during holidays or business trips? And what's your favorite product category to watch?#RetailSafari #RetailInnovation #ConsumerInsights #AltProtein📸 Picture is from 5(!) years ago when I still hosted Retail Safaris.

  • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (2)

93

16 Comments

Like Comment

Mathilde Do Chi, LL.M.

Food regulations for non-lawyers - Future of Food| Foodtech| Alternative proteins| Biotech| Global Food Innovation| Novel Foods| ex-ADM| ex-FAO| Consultant| Board member| Public speaker

1w

  • Report this comment

I absolutely love exploring supermarkets when being abroad. It’s always interesting to me to see a local chain for instance Carrefour and seeing them in another country with a different offering tailored for local tastes and preferences.I keep a folder on phone with the pictures I took during my retail safaris and the folder keeps on growing every month!

Like Reply

5Reactions 6Reactions

David Ziskind, PE, PMP

⚒️ Food manufacturing facility design, engineering, and construction expert | 🦸♂️ "Superman of Manufacturing" | Helping companies sustainably solve their manufacturing infrastructure scale-up challenges 🌎

1w

  • Report this comment

My favorite is checking lot codes for products that may have come off a line I was involved with :)

Like Reply

3Reactions 4Reactions

Declan Godfrey

Digital Marketing Specialist | Plant-based Advocate | Content Creator

1w

  • Report this comment

Low-key one of my favourite things to do when travelling is to check out supermarkets and see what's different, particularly regarding the plant-based offering. Sweden is good at vegan pastries, for example, and Austria at vegan alternatives to cured meats.

Like Reply

3Reactions 4Reactions

Sujala Balaji

Engineer | Scientist | Entrepreneur Shaping Future of Food

1w

  • Report this comment

I do this too! (Although I don’t look as polished as you, doing it 😂)

Like Reply

5Reactions 6Reactions

Hahaha, I can totally relate! People I travel with are now increasingly used to the fact that I'd want to "visit" supermarkets almost just like I'd visit art exhibitions, even if there's absolutely nothing I'd want/need to buy at that particular moment 🤣 Although it's not as representative anymore (because of the weight of online shopping, also for groceries), I still find such retail safaris to be super insightful. It's absolutely incredible what you can gather ;)

Like Reply

1Reaction 2Reactions

Elsa Guadarrama

Consumer & Market Research Manager

1w

  • Report this comment

I can relate! I find it be very intresting to see the different certification and labelling strategies across food products, some are quite informative and other are more low key, but still, its amazing how much information you can get about a product already at the point of purchase! It's also exciting to see new plant-based products appearing on the shelves of German supermarkets almost every time I visit! 🌱

Like Reply

1Reaction 2Reactions

Jukka Kajan

Independent Consultant: Sustainable Food System – Strategic Communications

1w

  • Report this comment

🙋♂️ Always checking the plant-based offerings, pricing, shelf layout, and positioning when traveling... and while doing so, causing some impatient frustration for those I travel with! 😂

Like Reply

4Reactions 5Reactions

Sascha Dutta (nee Taylor)

Helping Food & Drink SMEs grow their business by optimising their Marketing Strategy | Consultant | Mentor | Interim Marketing & NPD | Networking Events & Investor Pitch Events

1w

  • Report this comment

Floor Buitelaar I always do this when I'm abroad. Part of the experience and learning about the culture for me is seeing what the food scene is like. I only relocated to Dubai last summer and I'm still discovering new things here as it's such a multi cultural population!

Like Reply

1Reaction 2Reactions

Judith Camarcat

Head of Big Bets & Impact @Carrefour Innovation

1w

  • Report this comment

One of my favorite hobbies! Always on the lookout for plant based dairy shelves which have been changing tremendously in the last years! (And always scouting for new plant based ice creams which are still too discreet in France🍦)

Like Reply

1Reaction 2Reactions

Andreea Bota

Senior Economic Policy Officer Startups, Agri-Food & Water Tech

1w

  • Report this comment

Very curious about your Chicago Retail Safari highlights to compare them with my personal notes over the last two years in the city :).

Like Reply

1Reaction 2Reactions

See more comments

To view or add a comment, sign in

More Relevant Posts

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    Alt Protein Retail Landscape in ChicagoMy observations on products, ingredients, and pricing at Whole Foods, Trader Joe's, and Target.Retailer ComparisonDuring my visits, Whole Foods stood out with the most extensive product range, while Trader Joe's also offered a respectable selection. Target, however, was quite disappointing. The product offerings at Target felt like a step back in time, heavily skewed towards packaged and processed foods, with little to inspire consumers looking for healthy or plant-based options. Therefore, I’ve chosen to exclude Target from my observations below.Product Categories and Observations🥛 Dairy Alternatives The dairy alternative category is the most significant in terms of variety, featuring a wide range of products such as milk, cream cheese, spreads, yogurts, and cheeses. In comparison to Europe, the label ‘dairy-free’ is heavily utilized in the US, which is promising for the future launch of precision fermentation and mycoprotein products. Additionally, the ‘plant-based’ label is prevalent.🥩 Alternative Meat The alternative meat category is less prominent compared to dairy, especially in meat replica’s. However, the US market offers a diverse range of tofu, tempeh, and seitan products, often in unique flavors such as miso tofu and baked turmeric tofu. 🍦 Frozen Category All retailers had disappointingly sparse frozen sections, with many products sold out. This was across the board of the frozen category and thus signals most likely a supply chain issue during the heat.Pricing AnalysisMilk: The cheapest plant-based milk options are still min. 17.5% more expensive than regular animal milk. However, organic and lactose-free animal milk options are competitively priced or even more expensive than plant-based milk, providing an opportunity for plant-based milk to gain market share.Spreads & Cream Cheeses: Plant-based cream cheeses are 2-3x more expensive than their animal-based counterparts. This significant price difference may pose a barrier to consumer adoption.Meat Alternatives: Plant-based meat alternatives are generally priced at a premium compared to traditional meat products.Other ObservationsBeyond the categories mentioned, I noticed that the #flavoredwater and #proteinbar categories are booming. This indicates a growing consumer interest in functional and convenient health products that can be leveraged across other categories. #US #Chicago #Retail #Altprotein #Plantbased

    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (17)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (18)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (19)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (20)

    26

    5 Comments

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    Conference wrap-up: developments in the alt protein industryHaving attended leading industry events with many engaging conversations and panels over the last few weeks, it's clear that the alternative protein industry is facing significant challenges. Typically, the day after a conference, you can find me overthinking the industry value chain and exploring ways to accelerate this transition to a sustainable food system (as I did yesterday in Chicago at the River).Despite the challenges, there are promising developments already in motion that will advance the category directly and indirectly, without relying on highly complex or capital-intensive solutions. The following developments offer a positive outlook: 1. Retail Margin Drops in EuropeThe decrease in plant-based product margins in Europe is paving the way for price parity with animal products. This is crucial for making plant-based options more affordable and attractive to the average consumer. Uptake in the category has already been shown by Lidl Germany and Billa.2. Corporate Dedication to the CategoryOver the past 5 years we’ve seen leading corporates enter the sector. I’m glad to see that many corporations remain committed to the category with a long-term vision. This dedication is driving innovation, investments in marketing, and efforts to commoditize the category, ultimately reducing costs. If we want to rapidly change the food system, we should change it from within.3. CSRD in EuropeCSRD is pushing companies towards greater transparency and accountability in their sustainability efforts. This regulatory framework will drive more sustainable practices and innovations, positively impacting alternative protein solutions. Read more about the impact of CSRD in our latest insights piece (link in comments).4. Hybrids Products (Animal + Plants)The interest in hybrid products is experiencing a lift with low inclusion rates of e.g. mushroom or plant protein blend (without communicating). Imagine we reduce total meat volume by 5% due to hybrids, while nutritional value slightly improves, price remains as is, and consumers gradually accustom to alternative meat experiences similar to transitions in reducing sugar and salt in recipes.5. Ingredient Swaps by Large CorporatesCorporates are swapping out animal-based ingredients like eggs and dairy for more sustainable, non-animal alternatives in their recipes: positively impacting sustainability and not impacting taste and price for consumers. This B2Bization of the sector results in no need for communicating to consumers resulting in ‘silent impact’.While the road ahead will remain challenging, as with every transition, these positive trends offer opportunities for short-term growth and development, aside from mid to longterm tech solutions and dietary changes of consumers.Curious to hear other learnings that accelerate the transition to a sustainable food system.

    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (24)

    157

    11 Comments

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    The Bridge2Food main stage turned Bright Green last week :)Pleasure to present our BGP view and assessment framework on untapped opportunities in alternative proteins, with a deep dive on cultivated fat.For those that couldn’t attend, there are numerous untapped opportunities in alternative proteins because of:1. The nascent stages of industry development2. The growing necessity for sustainable protein solutions to address our critical food system challengesChoosing the right 'untapped opportunity' involves a multifaceted analysis based on commercial viability, strategic positioning, and technical capabilities. Our BGP strategy advisory team excels in guiding clients through these complex decisions.Highlight of the summit was the dinner at the beach where we got treated to plant-based foods and a beautiful sunset. Thank you for the invitation and well-organized summit bridge2food team!

    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (29)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (30)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (31)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (32)

    73

    7 Comments

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    Conference season has definitely started, with this week Bridge2Food in the Hague! Join me during my session on Thursday 12.30h to learn about untapped opportunities in the alternative protein market.The session will highlight market opportunities across the plant-based, fermentation, cellular agriculture and molecular farming value chains. It will outline critical consumer needs yet to be met and share our Bright Green Partners opportunity assessment framework to define various untapped opportunities across the alternative protein sector, combined with a case study diving into a detailed alternative protein market opportunity. Hope to see you there!

    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (37)

    28

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    These weeks are filled with lots of travels. Went from Wageningen 🇳🇱 for to Frankfurt 🇩🇪. This week I’m in Warsaw 🇵🇱 for Food Tech Congress and in Berlin 🇩🇪. Next week in The Hague 🇳🇱 for Bridge2Food and in a few weeks time heading to Chicago 🇺🇸 for Future Food-Tech. Exciting weeks! Looking forward to many in person meetings with our corporate and investor clients, BGP experts, ecosystem supporters and new contacts to jointly accelerate the transition to a sustainable food system!#altproteins Bright Green Partners

    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (41)

    105

    6 Comments

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    Want to stay closely connected to our insights and work at Bright Green Partners? Sign up to our newsletter and be the first to hear about our updates.In our latest edition, you read about our upcoming conferences, a commercial due diligence case and our latest insights.Sign up for the newsletter via: https://lnkd.in/dpSRRfMt

    21

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    Excited to be part of the advisory board of The Future of Protein Production Summit in Amsterdam. We will share our Bright Green Partners views to help create an agenda that covers all the important issues for our industry. I'm sure it will be a highly insightful conference with an advisory board of names listing Ira van Eelen, Robert E. Jones of Mosa Meat, Hannah Lester from ATOVA, The Good Food Institute, Sonalie Figueiras from Green Queen Media and many more....More details about the conference: https://lnkd.in/dgBuYKgA

    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (49)

    51

    2 Comments

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    Reflections from My Business Trip to Tokyo: Insights into the Alt-Protein Landscape and Consumer Behaviors:I just returned from an exciting business trip to Tokyo, where I had the opportunity to delve into Japan's corporate perspective on the alternative protein market and observe the consumption patterns in one of Asia’s largest metropolises. 🏢Corporate Commitment vs. 🛍 Consumer AwarenessOne striking insight from my visit was the noticeable gap between corporate action and consumer awareness regarding alternative proteins. Japanese corporations are markedly ahead, driven by a recognition of significant sustainability challenges within the food system. This awareness is motivated by intrinsic factors and external pressures from shareholders and food security challenges from a heavy aging population. 🏪 The Daily Consumer LandscapeIn Tokyo, like many large Asian cities, most people consume food outside their homes throughout the day. This includes convenience stores, takeaway outlets, quick service restaurants (beyond just traditional fast-food chains), numerous coffee and drink chains, and restaurants for more extended dining experiences.🍜 Alt-Protein Options in TokyoWhile alternative protein options are gradually making their way into the market, their presence is still minimal. For example:- Starbucks has introduced oat, soy, and almond milk alternatives, charging an extra €0.30. These options are clearly indicated by stickers and receipts to ensure correct fulfillment.- Convenience Stores offer a smattering of vegan choices such as onigiri, salads, noodles, and wraps, along with some iced coffees with alternative milk. Yet, generally these products offer little alt dairy, egg and meat products and thus are low in protein content.- (Quick Service) Restaurants generally have very limited vegan offerings, if any, except for extremely limited vegan (friendly) restaurants with e.g. vegan ramen. Implications and Opportunities> This trip has reinforced the notion that while Japan's corporates are poised to address sustainability through innovations like alternative proteins, there is a profound need for consumer education and engagement strategies to bring consumers on board with these alternatives.> The Japanese government should have an interest in alternative protein increase due to the aging population impacting farming practices, overfishing challenges and therefore becoming gradually more reliant on import, if no measures are taken.
> Japanese consumers are very interested in health solutions (think e.g,. the huge interest in functional drinks). Healthy alt protein options could therefore be an edge to attract consumers to the category.

    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (54)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (55)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (56)
    • Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (57)

    89

    6 Comments

    Like Comment

    To view or add a comment, sign in

  • Floor Buitelaar

    Managing Partner at Bright Green Partners | Sustainable Food/ Alt Protein Strategy Consultancy | Forbes 30 under 30

    • Report this post

    Excited to announce that I will speak on behalf of Bright Green Partners at Bridge2Food Europe 2024. Join me to dive into the world of 'untapped areas and opportunities in alternative proteins' and many other topics from fellow speakers on June 4-6 in The Hague, The Netherlands. Hope to see you there!Register: https://bit.ly/3QpWDmd

    I'm speaking at Bridge2Food Europe 2024! invt.io

    29

    1 Comment

    Like Comment

    To view or add a comment, sign in

Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (65)

Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (66)

3,676 followers

  • 182 Posts

View Profile

Follow

Explore topics

  • Sales
  • Marketing
  • Business Administration
  • HR Management
  • Content Management
  • Engineering
  • Soft Skills
  • See All
Floor Buitelaar on LinkedIn: #retailsafari #retailinnovation #consumerinsights #altprotein | 16 comments (2024)
Top Articles
Latest Posts
Article information

Author: Tish Haag

Last Updated:

Views: 5679

Rating: 4.7 / 5 (67 voted)

Reviews: 82% of readers found this page helpful

Author information

Name: Tish Haag

Birthday: 1999-11-18

Address: 30256 Tara Expressway, Kutchburgh, VT 92892-0078

Phone: +4215847628708

Job: Internal Consulting Engineer

Hobby: Roller skating, Roller skating, Kayaking, Flying, Graffiti, Ghost hunting, scrapbook

Introduction: My name is Tish Haag, I am a excited, delightful, curious, beautiful, agreeable, enchanting, fancy person who loves writing and wants to share my knowledge and understanding with you.